 partnered with The Martin Agency to help share the message, the final frontier ain't worth our beer! Humans can’t drink beer in space because Zero-G turns it into a foamy mess. So this Earth month, lets sit tight and enjoy the companionship of a nice properly carbonated beer.

Tapping the skills of director Nate Bali, we headed to Salt Lake City to film retired astronaut, Doug Hurley, in a SpaceX inspired set as he suggested, "If we want to keep drinking beer, we gotta protect what we’ve got down here. Humans can’t drink beer in space because Zero-G turns it into a foamy mess.

Client: Busch Light
Agency: Martin Agency
Production + Post: MONDIAL
Director: Nate Bali
Line Producer: Danny Capporaletti
Editor: Josh Rathmell
Colorist: Will Renton
EP: Ash Bruce
Senior Post Producer: Monty Montgomery



Martin Team
Producer: Andy Singer
CD: Graham Unterberger, Dustin Dodd
Art Director: Jayne Goodall
Writer: Paola Villatoro-Weir
EP: Tricia Hoover


Case Against Space

HOVER Machina 3

The Moment

Framily Grandpa

Number 1 Fans

Pick Me

Agency: Martin Agency
Client: Buffalo Wild Wings
Production + Post: MONDIAL
Director: Nate Bali
Editor: Josh Rathmell
Color: Will Renton
Animation: Kyle Hurley
Executive Producer: Ash Bruce
Music + Sound: Tiny Lion

Josh Rathmell

Senior Editor

BUSCH / Case Against Space

UNDER ARMOUR / HOVER Machina 3

CITI / The Moment

SPRINT / Framily Grandpa

HolidayInn / Number 1 Fans

VERIZON / Pick Me

Buffalo Wild Wings / BnBDubs

GEICO / Commercial

TIVO / Cut the Cord